Top 10 Defense Websites – January 2015

Charting the online market leaders in the defense sector, DMD is launching a monthly rating of the Top-25 defense websites. Based on a datamining and analysis of data provided by Similarweb, DMD's Top 25 list highlights the past months' most effective, audience attracting defense websites online. Top 10 are available to all readers, subscribers can access the full list.



Digital Marketing for Defense (DMD) is publishing today the list ten most visited defense industry websites in January 2015. The list was compiled based on analysis of data provided by SimilarWeb, a leading website traffic analysis company. In January we noticed a growth trend in the performance of most of the Top-10 websites, except #1 on the list – Lockheed Martin that remained flat, compared to December, and Rostec, that dropped two points, from #6 to #8 compared to its peak position in November and December. HAL continued its growth and is now rated #9 on our list. More information will be provided for subscribers later this week.

Top 10 Defense Websites (January 2015)

  1. top10dmd90x220Lockheed Martin
  2. Boeing
  3. BAE Systems
  4. Thales
  5. Northrop Grumman
  6. Raytheon
  7. FLIR Systems
  8. Rostec
  9. HAL India
  10. L-3 Communications

For last month’s Top 10 click here.

The ‘Digital Marketing for defense’ (DMD) forum discusses the means and best practices used by marketers in the defense sector. With your cooperation we are planning to establish benchmarks for successful campaign implementation, highlight the best in class websites, online campaigns, and provide our members with insight about the means and resources necessary to gain competitive and successful online campaigns.

For the survey of defense websites DMD teamed with SimilarWeb, one of the most powerful website traffic estimator tools and web measurement services, providing an unprecedented insight into website structure, performance and audience. As part of this cooperation, DMD is publishing a list of the top 25 defense websites. The list will be updated on a monthly basis, reflecting the trends, interest and destinations of the defense audience online.[nonmember]

Subscribe ($7.95/month) to get the full list (Top 25) and more data


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DMD is also launching an annual survey of the defense website, ranking best of class among defense industries, government, associations and community. You are invited to suggest your favorite defense-related website for nomination to this survey.

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