The ‘Digital Marketing for defense’ (DMD) forum discusses the means and best practices used by marketers in the defense sector. With your cooperation we are planning to establish benchmarks for successful campaign implementation, highlight the best in class websites, online campaigns, and provide our members with insight about the means and resources necessary to gain competitive and successful online campaigns.
For the survey of defense websites DMD teamed with a SimilarWeb, one of the most powerful website traffic estimator tools and web measurement services, providing an unprecedented insight into website structure, performance and audience. As part of this cooperation, DMD is publishing a list of the top 25 defense websites. The list will be updated on a monthly basis, reflecting the trends, interest and destinations of the defense audience online.[nonmember]
Following is the listing of the top 10 defense websites, according to a survey conducted by Digital Marketing for Defense (DMD) and SimilarWeb.com
Top 10 Defense Websites (December 2014)
- Lockheed Martin
- BAE Systems
- Northrop Grumman
- FLIR Systems
- L-3 Communications
- HAL India
All top 10 websites indicated growth trends, except the #1 site Lockheed Martin which was flat compared to December, and Rostec, which dropped in the past month, compared to its peak position in November and December. Full details are available in our member-exclusive service.
DMD is also launching an annual survey of the defense website, ranking best of class among defense industries, government, associations and community. You are invited to suggest your favorite defense-related website for nomination to this survey.